Sunday, 8 May 2011

Friday, 25 March 2011

Blog 16 - Advert



This is a picture of Paramore's advert for their tour on for their new album. The advert is dominated by a group picture of the band. In front of them is a picture of a dissected butterfly which appears on the front cover of the album. The connotation of this image is that even something beautiful someone would be willing to 'tear it apart', this is a metaphor to Hayley Williams' (lead singer of Paramore) love life.



This is a image of Blink 182's advert for their tour with guests. In the background is a picture of their album cover and in the foreground is a picture of the band members re-created in a sort of abstract theme. The colours of the advert are in pink and black which typically represents the punk genre. The titles of the band look like they have been writen on tape and placed around the poster in obscure angles. This also represents the punky genre. The reason being for this is when punk first started it was an unheard of and low-budged genre; and when transporting equipment they used to write their name on tape on the equipment. To this day punk bands try to represent the old days however big punk bands are very well paid.

Analysing these adverts the thing they have in common is that someone on the page there is a picture of the bands album cover. This shows what album they are playing on tour but also for people to recognize the album.

Friday, 26 November 2010

Blog 15 - Digipack

A promo pack is the advertisment of a band, DVD or other product by methods of posters, previews, handouts etc. Many bands and their labels will use promo packs to advertise their 'digipacks'.
A digipack is a style of CD packaging, generally a fold out design made out of card or 'heavy paper'. Bands like to use this style because they are more aesthetic to the eye and due to the fold out sleeves, it can contain more information in relevance to the band - i.e Live DVD, concept art, bonus tracks, lyrics etc. They do cost more than the general jewel case, but it gives a good oppotuanity to give fans a further insite to the band and could get fans to like the band more, which will encourage them to buy more products to do with the band. Furthermore, digipacks don't break as easy as jewel cases and are much more environment friendly.




This is Sum 41's digipack for their greatest hits album. The digipack features two CDs with 26 songs on each. The style of the digipak is black and pink. This colour design is typically the colours that would portray a punk band, orignally used by the iconic punk band 'The Sex Pistols'. The punk genre is generally displayed by its reckless and messy actions and attitudes. This is carried throughout the digipak by using off-centred and uneven text and black paint roughly smeered and splattered over a white background.




This is Blink 182's digipack for their album 'Take off your pants and jacket". This is Blink's 4th studio album and is featured in a digipack style. The image of the digipack is basic, with a black background and an image of a hand-drawn plane, a pair of trousers and a jacket in coloured circles that corresponds to the band's logo. The reason for picking this name was a story about Blink's guitar tech told his friend to take off his pants and jacket before entering the house for he was soaking wet. The plane represents 'take off' then the images of the pants and jacket is obviously representing the guitar techs pants and trousers. The band sold individual CDs with the different pictures on each CD, I think this was a great selling point because the different CDs instantly became a collectable and everyone wanted the full set although every album had the exactly the same content on them. This also persuaded fans not to illegally download the album for collecting all three would show their love for the band.

Friday, 8 October 2010

Blog 6 - Video Analysis

http://www.youtube.com/watch?v=A63VwWz1ij0&ob=av3e
Paramore - Brick by Boring Brick

The Genre of this video and song is sort of a cross-breed between rock and punk. The song is targeted at the the culture of the people who listen to this genre of music - teenagers of all ages, from middle to lower class.
The video is based in a fairytale land with hints to the 'Alice in Wonderland' film. As the little girl ventures to this land through a door she's overcome to, what seems to be, a happy, beautiful land with friendly creatures. However, as she travels further she sees this land isn't what she first thought. The skies soon turn dark and thunder and lighting fills the skies where she meets sinister and deadly looking creatures. She then runs away from this land where many creatures of the night try to catch her.
I feel that the meaning behind this video is that looks can be decieving and where the grass looks greener the other side, it may be a horrible place compaired to home.

http://www.youtube.com/watch?v=ei8hPkyJ0bU&feature=channel
Paramore - crushcrushcrush

The genre of this video and song is the same as the last, the sub-culture 'Punk-rock'. And is also targeted to 13-19 year olds of middle to lower class.
The video shows the band playing in a desert with outland bandits spying on them for afar. To the end of the song the bandits start smashing up Paramore's music set. I feel the song has no relivants to the video whatsoever. The song is about a man having an attraction to the lead singer of Paramore and she decides to play him around and take him up on his offer. The video shows Paramore playing in a desert before a group of outland banits smash up the set. I believe the song and video have no real connection or can relate to each other.

Blog 5 - Target Audience of Artist/Band



Paramore is directed at the sub-cultures 'emo' and 'modern punks', male and female, possible from middle to lower class. However the band seems to attract attention from differnt cultures and sub-cultures too. Paramore have been featured in magazines such as 'Kerrang!', 'Scuzz' and 'Q Magazine', where they are also featured in their own programes too. Paramore features many differnt genres within different songs - the have heavy song, acoustic and emo/punky songs. The heavier songs are generally featured in the heavier channels (Kerrang! and Scuzz) and the lighter songs are shown through the 'Q' channel. Both channels have very different genres within them and this is why Paramore is loved throughout many cultures and sub-cultures.

Thursday, 7 October 2010

Blog 4 - Permission


Copyright is important within the music industry for if a certain song wasn't covered by copyright, then anyone would have the right to copy, cover or adapt the song into a new one and make money for themselves.
If any band could copy the song, then a lot of covers will be made of the song and the original writers wont get much money for it will all be going to other bands.

Blog 3 - Song Choice

The song my group has chosen is 'The Only Exception' by Paramore. We have chosen this video beacuse making an interpretation of the it is the most realistic to make, yet interesting aswell. The song's story is of a woman with her struggle of believing in love, due to her past expirences. The video suggest she's dated many men with no hope in loving them, but finds it within one man (her "only exception").

Lyrics.

When I was younger
I saw my daddy cry
And curse at the wind
He broke his own heart
And I watched
As he tried to reassemble it

And my momma swore that
She would never let herself forget
And that was the day that I promised
I'd never sing of love
If it does not exist

But darling,
You, are, the only exception
You, are, the only exception
You, are, the only exception
You, are, the only exception

Maybe I know, somewhere
Deep in my soul
That love never lasts
And we've got to find other ways
To make it alone
Keep a straight face

And I've always lived like this
Keeping a comfortable, distance
And up until now
I had sworn to myself that I'm
Content with loneliness

Because none of it was ever worth the risk

Well, You, are, the only exception
You, are, the only exception
You, are, the only exception
You, are, the only exception

I've got a tight grip on reality
But I can't
Let go of what's in front of me here
I know you're leaving
In the morning, when you wake up
Leave me with some kind of proof it's not a dream

Ohh---

You, are, the only exception
You, are, the only exception
You, are, the only exception
You, are, the only exception
You, are, the only exception
You, are, the only exception
You, are, the only exception
You, are, the only exception

And I'm on my way to believing
Oh, And I'm on my way to believing