Blog 15 - Digipack

A promo pack is the advertisment of a band, DVD or other product by methods of posters, previews, handouts etc. Many bands and their labels will use promo packs to advertise their 'digipacks'.
A digipack is a style of CD packaging, generally a fold out design made out of card or 'heavy paper'. Bands like to use this style because they are more aesthetic to the eye and due to the fold out sleeves, it can contain more information in relevance to the band - i.e Live DVD, concept art, bonus tracks, lyrics etc. They do cost more than the general jewel case, but it gives a good oppotuanity to give fans a further insite to the band and could get fans to like the band more, which will encourage them to buy more products to do with the band. Furthermore, digipacks don't break as easy as jewel cases and are much more environment friendly.




This is Sum 41's digipack for their greatest hits album. The digipack features two CDs with 26 songs on each. The style of the digipak is black and pink. This colour design is typically the colours that would portray a punk band, orignally used by the iconic punk band 'The Sex Pistols'. The punk genre is generally displayed by its reckless and messy actions and attitudes. This is carried throughout the digipak by using off-centred and uneven text and black paint roughly smeered and splattered over a white background.




This is Blink 182's digipack for their album 'Take off your pants and jacket". This is Blink's 4th studio album and is featured in a digipack style. The image of the digipack is basic, with a black background and an image of a hand-drawn plane, a pair of trousers and a jacket in coloured circles that corresponds to the band's logo. The reason for picking this name was a story about Blink's guitar tech told his friend to take off his pants and jacket before entering the house for he was soaking wet. The plane represents 'take off' then the images of the pants and jacket is obviously representing the guitar techs pants and trousers. The band sold individual CDs with the different pictures on each CD, I think this was a great selling point because the different CDs instantly became a collectable and everyone wanted the full set although every album had the exactly the same content on them. This also persuaded fans not to illegally download the album for collecting all three would show their love for the band.