Blog 2 - Exploring Music Video

http://www.youtube.com/watch?v=xtXa1lCVzUM&ob=av2e
It Must Really Suck to be Four Years Strong Right Now - Four Years Strong
The genre (or sub-genre) of this song is 'hardcore punk'. It's directed and appeals to the modern, teenaged (14-18), new-born punk; prehaps of middle to lower class. The video itself represents the audience of the band and their joyful, energetic behaviour. As the video progresses it shows the 'fake' band members passing (sometimes stealing) the microphone and satire gutiar props to people passing by. This shows the age of the listeners and their style. I believe a hidden message within this video is that anyone can 'join' in with the band (possibly creating their own) and many people of different ages, sex and race can relate to the lyrics in the song.

http://www.youtube.com/watch?v=DebypnMTRYc&ob=av3e
Your Body is a Wonderland - John Mayer
The genre of this song is 'acoustic'. It appeals to everyone on the social ladder, but I believe is targeted to middle / upper-middle class people. The song is about his sexual relationship with his girlfriend and the video represents this using many romantic and bed scenes. The video starts with John Mayer seranading his girlfriend that he's written for her (shots of him writting the song show this. During the song, there are flahbacks of the past and the couple's most rememberable times where he follows his partner around filming her, showing that he wants to hold that memory forever and can live it back anytime. To the end of the video the girlfriend takes her jacket off and beacons John Mayer to the bed. When John plays the guitar, in a couple of scenes a bright light outlines him, implying the moment is special, and somewhat magical.

http://www.youtube.com/watch?v=VUjdiDeJ0xg&ob=av2e
Taio Cruz - Dynamite
Typically to the chart/pop genre, to make it more appealing for men, they use lots of beautiful women for attraction. In this video they use a male fantasy 'a girly grease monkey' to do this. The whole meaning of the song is to get you fired up for club dancing and parties. The women in the video dancing and enjoying the music gives men the impression, that the places and people who play this sort of music will attract a lot of attention (like Taio Cruz in the video).